About Us

WHAT WE DO

Innovative Solutions

Broadcast Virtual utilise tracking technology and proprietary software to embed client advertising into thousands of live sporting events across the world.

With your message tied to the physical space regardless of camera movement, Broadcast Virtual offers innovative solutions across any sport, including virtual paint, mats, billboards with real-time ball tracking, LED and lines, as well as signage replacement and real-time analytics.

Reliability

Our focus has always been on reliability and our software is designed with stability from the ground up. We stand by our reputation as the ‘safe choice’ in virtual advertising.

Repeatability

Since the company’s inception in 2014, our solutions have been used at over four thousand events worldwide.

Ease of Implementation

Doesn’t require expensive changes to physical infrastructure and broadcast partners will require no change to their workflow.

Proprietary IP

In-house developed software with an R&D team keeping us ahead of the curve. Our software can be tailored to suit any requirements for any sport.

Innovation

Several world firsts in the virtual advertising industry driving innovation, solving problems, and adding value to our clients.

Realism

Our virtual content is designed to seamlessly integrate into the real world with time of day adjustment to match lighting and weather conditions

A Global Reach

Virtual advertising supplied at sporting events held in:

Australia; New Zealand; United Kingdom; Ireland; United States of America; South Africa; Singapore; South Korea; Japan; China; Georgia; Denmark; France; Dubai; India; Malaysia and Indonesia.

TAILORED CONTENT

Multi-Region Expertise

With sporting’s diverse and global audience, you need a global solution for advertising. Broadcast Virtual’s multi-region branding product allows advertisers to cater their message to countries, demographics, and personal interests across live sporting events. Instead of a single traditional feed of advertising, Broadcast Virtual offers unlimited feeds, either on-site at the event, or via downstream distribution. The virtual content is added downstream of the final production cut, which enables the correct sponsor’s messages to be displayed in all replays and highlights across all feeds.