{"id":110664,"date":"2022-10-11T05:48:01","date_gmt":"2022-10-11T05:48:01","guid":{"rendered":"https:\/\/newsite.broadcastvirtual.com\/?post_type=portfolio&#038;p=110664"},"modified":"2023-07-20T05:29:53","modified_gmt":"2023-07-20T05:29:53","slug":"virtual-billboards-on-the-melbourne-cup","status":"publish","type":"portfolio","link":"https:\/\/broadcastvirtual.com\/case-studies\/virtual-billboards-on-the-melbourne-cup\/","title":{"rendered":"Virtual Billboards on the Melbourne Cup"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>BV\u2019s virtual billboards solution has been used for Melbourne Cup coverage since 2020.<\/p>\n<p>The system provides a real viable alternative to physical billboards at a fraction of the cost and with the ability to be changed per race<\/p>\n<p>Virtual content can be placed anywhere around the race track and is available on the finish line camera. The billboards were combined with BV\u2019s multi-region branding system to put different sponsor logos across different feeds.<\/p>\n<p>The billboards were used across all races at all four meetings during the Melbourne Cup Carnival.<\/p>\n","protected":false},"author":1,"featured_media":110653,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[144],"class_list":["post-110664","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-virtual-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Billboards on the Melbourne Cup - Broadcast Virtual<\/title>\n<meta name=\"description\" content=\"BV\u2019s virtual billboards solution was used for Melbourne Cup coverage since 2020, providing a real viable alternative to physical billboards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/broadcastvirtual.com\/case-studies\/virtual-billboards-on-the-melbourne-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Billboards on the Melbourne Cup - 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