{"id":110668,"date":"2022-10-11T06:01:46","date_gmt":"2022-10-11T06:01:46","guid":{"rendered":"https:\/\/newsite.broadcastvirtual.com\/?post_type=portfolio&#038;p=110668"},"modified":"2023-07-20T05:29:04","modified_gmt":"2023-07-20T05:29:04","slug":"virtual-led-on-the-melbourne-cup","status":"publish","type":"portfolio","link":"https:\/\/broadcastvirtual.com\/case-studies\/virtual-led-on-the-melbourne-cup\/","title":{"rendered":"Virtual LED on the Melbourne Cup"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>BV\u2019s virtual LED was used on all races across the four main race meetings of the Melbourne Cup carnival since 2020.<\/p>\n<p>The virtual LED was run from the 150m meter marker all the way down to the finish line. The LED movie was designed so it moved at the same speed as the camera, allowing the logo to follow the horses and stay in the shot for maximum exposure.<\/p>\n<p>This is a world-first in horse racing allowing virtual LED to be inserted into places where physical LED is impossible. The virtual LED was combined with BV\u2019s multi-region branding system to put different sponsor logos across different feeds.<\/p>\n<p>The billboards were used across all races at all four meetings during the Melbourne Cup Carnival.<\/p>\n","protected":false},"author":1,"featured_media":110652,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[146],"class_list":["post-110668","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-virtual-led"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual LED on the Melbourne Cup - Broadcast Virtual<\/title>\n<meta name=\"description\" content=\"BV\u2019s virtual LED was used on all races across the four main race meetings of the Melbourne Cup carnival since 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/broadcastvirtual.com\/case-studies\/virtual-led-on-the-melbourne-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual LED on the Melbourne Cup - Broadcast Virtual\" \/>\n<meta property=\"og:description\" content=\"BV\u2019s virtual LED was used on all races across the four main race meetings of the Melbourne Cup carnival since 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/broadcastvirtual.com\/case-studies\/virtual-led-on-the-melbourne-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"Broadcast Virtual\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T05:29:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/broadcastvirtual.com\/wp-content\/uploads\/2022\/03\/case-study-melbourne-cup-virtual-led.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/broadcastvirtual.com\/case-studies\/virtual-led-on-the-melbourne-cup\/\",\"url\":\"https:\/\/broadcastvirtual.com\/case-studies\/virtual-led-on-the-melbourne-cup\/\",\"name\":\"Virtual LED on the Melbourne Cup - 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