From LED overlay to sign replacement to virtual billboards, our in-house team tailors advertising solutions to fit your precise needs.
After all, precision is what we do: our advanced tracking technology ensures that the sponsorship can be seen in place on the field, track, or wherever else you need them—no matter where the camera is pointed.
Our technology not only delivers industry-leading machine learning but also data-driven insights that can maximize advertising value for you and your stakeholders. Know which of your virtual ads are seen and when, and use these analytics to improve your sales pipeline. Combine this sales advantage with our Multi-Region Branding systems, and you can maximize the value of your broadcast by selling the exact same ad space as many times as you want.
At Broadcast Virtual, we know sport. We understand that every league, venue, and event is different, which is why we forge unique solutions for each and every one of our clients.
6k+
500k+
Events
Hours on air
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
The NRL initially approached Broadcast Virtual in 2012 looking for a virtual alternative to painted signage. After some successful demonstrations of the product, the NRL contracted BV to provide its services across the entire 2013 season. Since then BV has delivered virtual advertising on all games across nine seasons and is working on its tenth in 2022 covering nearly two thousand games so far. The virtual offering has been expanded from traditional virtual painted signs to providing different signage on different broadcast streams unlocking new revenue opportunities for the NRL. BV team is the market leader providing a world-class service and ongoing innovation in the field.The NRL
Broadcast Virtual has proven to be an excellent partner in solving the challenge of implementing virtual branding through such a large precinct as Flemington Racecourse.
The optionality to interchange brands between races as well as adjust messaging for our international partners has greatly improved commercial opportunities and provided efficiencies operationally.
The team at Broadcast Virtual has been a trusted partner navigating the past two years and continues to drive innovation every year.Victoria Racing Club
⸻ Kind Words
OurVirtualSolutions
A wide suite of products, enabling sporting leagues to create new revenue streams and tailor the advertising to the audience.
Create new signage opportunities through virtual replacement of any physical advertising
Remove the limitations of physical venue advertising and unlock new value for you and your stakeholders. Broadcast Virtual’s proprietary software enables you to replace physical signage with virtual alternatives, while still ensuring that players and officials appear in front of the virtual content.
New value can be created using region specific LED boards
A software-based LED replacement technology built to augment BV’s existing, market proven multi region branding technology. Dynamic lighting adaption and keying provide a visually compelling LED replacement solution.
Unlimited targeted and region-specific advertising unlocks new revenue streams
Multi-Region Branding enables you to generate new revenue through tailored advertising. While the live event remains the same for every viewer, the exact advertising that appears can be changed based on region and demographics.
Premium virtual alternatives for every sports broadcast
Broadcast Virtual’s proprietary technology has a proven solution whatever the sport. Each solution has been battled tested on-air with Tier one sports and broadcasters.
Real time analytics outlining exposure and time on air for all sponsor positions and brands.
Camera heat maps can be used to track camera coverage and unlock the most valuable positions to maximize value for your sponsors.
Hyper-Targeted Advertising - Rendered on the end user device
TargetAd “Patent pending” enables the next step in virtual advertising with the virtual content being rendered on the end user device. This allows hyper-targeting of advertising to the actual viewer or based on their demographic or geo-location.
