Broadcast Virtual is the industry leader in virtual advertising, utilising tracking technology and proprietary software to embed client advertising into thousands of live sporting events across the world.

The final result is indistinguishable from physical advertising. With the message tied to the physical space regardless of camera movement, Broadcast Virtual offers innovative solutions across any sport, including virtual paint, mats, billboards with real-time ball tracking, LED and lines, as well as signage replacement and real-time analytics.

With sporting’s diverse and global audience, you need a global solution for advertising. Broadcast Virtual’s multi-region branding product allows advertisers to cater their message to countries, demographics, and personal interests across live sporting events. Instead of a single traditional feed of advertising, Broadcast Virtual offers unlimited feeds, either on-site at the event, or via downstream distribution. The virtual content is added downstream of the final production cut, which enables the correct sponsor’s messages to be displayed in all replays and highlights across all feeds.

The system has no upstream delay, and handles production elements such as cuts, fades, and RTDs. Unlimited feeds and IP delivery allows our clients to target their message to increasingly segmented audiences based on who is watching. Get in touch today and find out how Multi-Region Branding can help you connect more personally with your audience.