TargetAd “Patent pending” enables the next step in virtual advertising with the virtual content being rendered on the end user device. This allows hyper-targeting of advertising to the actual viewer or based on their demographic or geo-location. The system talks to our AdSever to provide the correct advertising to the viewer and then the virtual content is rendered into the match. To the viewer, there is no extra advertising in the game just the same usual advertising but targeted to them.
The solution works with mobile, tablet, laptop/PC, or Smart TV and with any of our virtual solutions from LED overlay to on-pitch advertising.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
