Virtual Seat Covers on the Lions Tour of South Africa

BV’s virtual seat covers were used during the 2021 Lions Tour of South Africa to unlock new signage opportunities.

The system provides realistic seat covers that tie into the physical environment. The system can be used to render photorealistic sponsor logos onto seated areas.

BV’s real-time ball-tracking technology enabled the ball to be bought in front of the seat covers so it didn’t disappear like other systems. This helps tie the billboards into the environment and appear as realistic as possible.

The seat covers were used on all matches across the entire Tour.