TargetAd “Patent pending” enables the next step in virtual advertising with the virtual content being rendered on the end user device. This allows hyper-targeting of advertising to the actual viewer or based on their demographic or geo-location. The system talks to our AdSever to provide the correct advertising to the viewer and then the virtual content is rendered into the match. To the viewer, there is no extra advertising in the game just the same usual advertising but targeted to them.
The solution works with mobile, tablet, laptop/PC, or Smart TV and with any of our virtual solutions from LED overlay to on-pitch advertising.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
With Broadcast Virtual, you can deliver bespoke LED replacement to every region and demographic your event can reach. By pixel-locking our Virtual LEDs to the physical LEDs, and using machine-driven lighting adjustments, our solution augments your broadcast seamlessly, delivering tailored graphics to your viewers, and increasing value to your stakeholders.
Broadcast Virtual’s in-house developed LED pixel shaders look just like the real thing, and perform even better. Unlike stadium LEDs, our intelligent Virtual LED animations deliver guaranteed value, by changing the order of the LED movies based on exposure, ensuring that each and every sponsor gets their time on-air.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
Generate new revenue through targeted advertising. Show every viewer the same live event, while delivering precise advertising to each of your key demographics.
Broadcast Virtual’s proprietary Multi-Region Branding technology enables you to deliver advertising tailored to each and every person tuning in. This lets you sell the same ad space multiple times, delivering increased value for your stakeholders. You can vary your advertising by country, broadcast partner, platform, and more ensuring maximum return on advertiser investment.
Virtual advertising can be added onsite or in a distribution hub. Combine our technology with IP streaming, and you will unlock personalized advertising for every viewer demographic important to you and your advertisers.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
Grasp every detail of your impact and value through our virtual analytics solution outlining exposure and time on air for all sponsor positions and brands.
Camera heat maps can be used to track camera coverage and learn which ad spaces dominate your broadcast and return the most value, empowering you and your stakeholders to make informed decisions around sales, pricing, and strategy.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
Remove advertising limitations with Sign Replacement
PHYSICAL TO VIRTUAL
Enhance Anything
Go beyond the limitations of physical venues, and unlock modern advertising advantages for you and your stakeholders. Use our cutting-edge mixed-reality solutions to replace physical signage with your tailored alternatives, integrated seamlessly into your broadcast. Selling the same signage position multiple times used to be a fantasy. Now, with Broadcast Virtual, it’s a reality.
Rugby Australia has utiised Broadcast Virtual services for many years to provide the benefits of virtual field logo application. BV has the ability to provide excellent quality logo representation for all of our partners across Super Rugby and international test matches. We use BV for their high level of performance and on-going innovation with the virtual filed application, which now can allow us to direct specific brands into a second territory.Rugby Australia
Cricket Australia engaged Broadcast Virtual to transition from painted to virtual pitch mats across Men’s International and BBL matches during the 2020-21 season. We chose BV because the quality of their output delivered imagery that was consistent and appeared realistic to the viewer in the physical space. BV’s service also includes high levels of redundancy that is vital in live sport broadcast. In a season challenged by COVID, BV was a dependable partner and I would not hesitate to recommend them.Cricket Australia
During a challenging planning period in the build-up to The Castle Lager Lions Series South Africa 2021 we engaged with Broadcast Virtual to assist with the delivery of virtual pitch mats and virtual seat-kill banners in-stadia. The BV team were brilliant in turning everything around in such a short timeframe and were always on hand to help with requests throughout the Series to deliver a successful virtual branding programme at each match. This was the first time virtual branding has been used in a Lions Series and I’m sure it’s an approach that we’ll see for future Tours.The British & Irish Lions Series South Africa 2021
